The Column

Marketing & Media

How a house actually gets sold.

From Kinkos to Clicks: A Short History of Real Estate Marketing

Tank of gas, stack of flyers, a 35mm camera, and a Walgreens photo counter that could make or break the weekend open house. How marketing actually used to work — and what hasn't changed.

October 27, 20259 min read

Marketing & Media

We Told Our Moms About Your House

And that's just the beginning of our marketing plan. After 26 years, launching a listing involves slightly more effort than uploading a few photos and hoping for the best.

June 4, 20266 min read

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